Ariel Homes Branding
Ariel homes specializes in purchasing large lots in the Florida country land and develops large luxury homes with exceptional quality. Ariel homes approached our team with a rebranding challenge. For this brand I was inspired by the idea of making impossibly good homes – homes built with such great craftsmanship, you wouldn’t believe it. Tag teaming this idea of impossibly good homes and impossible geometry (i.e Escher artwork), I set out to make a logo out of impossible geometry and translate the "impossibly good homes" concept into an print ad/brochure cover and website landing page.