Working with the marketing team at American Heart Association we shot and edited 8 recipe videos for American Heart Association's Lighten Up! video series.
This was a great way to learn about how to put a video together with a client from the ground up. Using the recipes AHA provided for us, I wrote and laid out storyboards to follow on set. I also directed our cooking model through the shots and worked to gather all the materials for production including the props and ingredients. In addition to these tasks, I also edited the videos in Premier Pro for final output.
In addition to the video work, I had the opportunity to brand Lighten Up! by creating a logo and illustrating the end graphics.
These videos will be featured on American Heart Association's social media.