Challenge: Create a unique voice for Diamond Crown Cigar's social media.
Solution: After researching competitor cigars Instagram accounts, we wanted to give viewers a unique experience when they followed Diamond Crown. Using Instagram's grid view allowed us to create a mosaic that when pieced together could create one giant post or ad for a couple of different events.
The "Bet On Black" campaign was used to encourage people to go to the Big Smoke cigar event in Las Vegas. The campaign brought Big Smoke event awareness to Diamond Crown followers and gave them a chance to receive a free premium cigar if they showed the "Bet On Black" password on their phone to a Diamond Crown representative.
As an aspiring IRONMAN, the chance to work on projects for IRONMAN Foundation was a dream come true. Not only would I be working on the 2014 Annual Report, Community Flyers, and website graphics, but I could help inspire athletes from around the globe to raise money for their communities. Here are examples of the Annual Report, community flyers, and website infographics that are featured on IRONMANFoundation.org.
Role: Art Direction | Illustration | Branding | Photography
During my time at Red Frog Events, the in-house design team was asked to brand a new music festival called Firefly. Within a couple of years, Firefly Music Festival grew to accommodate over 90,000 festival goers over 4 days and feature chart topping musical acts. I was fortunate enough to grow with this brand and work on everything from the very first logo concepts to the 2nd year merchandise. These two posters and the Billboard Magazine cover were some of my favorite projects.
Solution: For this labeled we wanted to emphasize the beer-making process since the beer is hand-crafted on site. The rest of the Badger State Brewing series is very hip and cool, so we wanted to continue that feeling in their Pilot Series label with simple, fun line drawings. There’s also a space where the brewer’s can hand write the type of beer, date the beer was brewed, and the batch number to give the label an overall hand-crafted, authentic feel.
Proposed poster concepts for a local brewery's beers Citronious (kind of like Notorious B.I.G) and Dissonance brews.
Challenge: Create completely new, illustrated advertisements for eye care supplies that stand out from the sea of mundane eye supply ads.
Solution: Every few months Eye Supply came to StudioMax with a general concept such as "Our People Make the Difference" or "You Need It. We Have It." Our job was to create unique illustrations and print advertisements/flyers/posters for each theme. The goal of the illustrations was to appeal to a young female demographic that might be a receptionist thumbing through an optometrist supply catalog to order supplies. These ads were incredibly fun to illustrate and have freedom to explore different styles.